What marketers can learn from Scott Harrison and charity: water

charity: water Scott Harrison INBOUND13 UP THERE EVERYWHERE blog post
charity: water brings clean water to people around the world.

Scott Harrison’s story of turning his life around from one of excess indulgences and shallow endeavors as a NYC night club promoter, to founding one of the fastest growing and influential non-profit charities in the world, charity: water  — which brings clean water to poor villages around the world — is more than just a fascinating tale.

It’s a lesson in the smart use of connections, social media, emotional selling and accountability for your actions. And it’s a striking tale of growth with a zero dollar marketing budget to raising more than $100 million dollars and helping more than 3 million people in just six years.  Is it something that can apply to other industries in marketing?  I think so.

As a keynote speaker at last week’s Inbound Marketing Conference in Boston, Harrison presented not just a tale of how he got to where he is, but also succeeded in getting nearly 4,000 people in the room (include myself) to vow to support the charity’s efforts. Talk about leveraging the power of the masses!

 

Read my blog post at the UP THERE, EVERYWHERE website.

 

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