The timing of Twitter and other social media posts

My E3 blog post from 20 March 2011

X-Cultural Marketing | E3 Agency Network | Global Insights

Hubspot, an inbound marketing software company based in Boston, presented a good webinar yesterday called “The Science of Timing” about when to post blogs, tweet, send emails and update Facebook fan pages. It was presented by Dan Zarrella, who calls himself “The Social Media and Viral Marketing Scientist.”

Zarrella presented research  with real numbers showing the best times of the day to post your updates based on your audience and your goals, whether that is to create a following (and get comments) or to get links back to your site or blog (which helps with SEO).

Key takeaways

The webinar highlighted several interesting takeaways including:

1. Tweeting late in the day and on weekends yields the most retweets. Zarrella attributed this to what he called “Contra-competitive” timing, meaning there is less competition for attention at those times.

2. Blogging on weekends yields the most comments, but publishing early in the morning on weekdays (before…

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My blog post from Monitoring Social Media Conference 6 October 2011

X-Cultural Marketing | E3 Agency Network | Global Insights

Two of us from E3 European Agency Network were lucky enough to attend a Monitoring Social Media event presented by Influence People in Boston yesterday.  (On Twitter: #MSM10). We were both impressed and surprised by the quality of the speakers and the information presented at the event. Sometimes you go to these events and hear nothing but a sales pitch. This conference happily, wasn’t that. We even learned that there is, indeed, such a thing as chocolate covered bacon (who knew?).

We heard from a variety of presenters on everything from “How to Develop an Engagement Metric,” to” How to Become a Listening Company,” to “Extracting Context and Meaning from Social Media.”  It was all about measuring and monitoring social media, as the name implies, but offered some good insights on why social media matters as well.

Some key themes by the presenters included:

  • Start with a plan. If you don’t have a…

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