My E3 blog post from 22 November 2010

X-Cultural Marketing | E3 Agency Network | Global Insights

When it comes to international branding, this is probably one of the Best Cases for Social Media branding ever: Tourism Queensland.

Remember this campaign? “The Best Job in the World?” When the Queensland Australia board of tourism wanted to put their beautiful island on the world map, and in the international consciousness as a vacation paradise, they came up with a unique plan. They placed a few job opening ads in newspapers around the world, offering “The Best Job in the World.” Live on in luxurious beach-front home, on a beautiful vacation island off the Greater Barrier Reef with an annual salary of $150,000 Austrialian/year. The only work: feed the fish, clean the pool and blog about it.
The campaign received what is estimated to be worth more than $80 Billion US in free publicity with more than 6,000 news stories worldwide. The web site received more than 4…

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